This project launched in spring 2017 in partnership with Circle of Blue and Project WET. Content developed by the project is a result of ethnographic research, user-centered design, usability research and design thinking.
The United Nations reports that almost half of the world’s population will be living in areas of high water stress by 2030, yet most people don’t notice the issues revolving around water in the place they live.
The Blue Roots Project challenges audiences to contribute media like blogs, photos, video, audio and creative work that illustrate how water issues, specifically those highlighted by Circle of Blue, manifest in their lives and local communities.
This challenge works through a website and various social media platforms. Users will choose a call to action from six themes and submit their responses through the project website or social media using the hashtag #MyWaterStory.
Responses will be displayed on the website, leading up to Watershed: Replenishing Water Values for a Thirsty World on World Water Day 2017.