The EMDD Lab Experience

The Center for Emerging Media Design & Development is home to Ball State University’s new lab-based graduate program that teaches students how to plan, develop, deploy, and test strategically-devised communication design and storytelling across digital platforms.

From transmedia to multi-platform communication design and storytelling, EMDD students work with community partners to solve The Information Problem, which is the struggle to  effectively tell stories across the wide range of ever-changing communication platforms. Our Center provides a sustainable, outward-reaching curriculum for immersive learning and builds an easily accessible entryway for external organizations and state agencies to work with the university to solve strategic communication problems.

The EMDD Creative Projects Lab and Applied Research Lab are the centerpiece of the Center’s experience. The labs not only extend the immersive learning environment to the graduate level, but also create a more comprehensive approach to learning by enabling both public-private partnerships and graduate-undergraduate collaborations.

The lab-based approach allows faculty members to engage collaboratively with community partners, a defining characteristic of immersive learning. Often businesses and external partners have problems that can’t be solved within a 16-week semester and thus are a challenging fit to university partnerships. The lab-based design of the EMDD program allows projects to run for several years without interruption.