Reimagining the Traditional American Haunted Attraction
Increasingly, more people are putting money into Halloween, as the 2017 season was expected to spend $9.1 billion, up from $8.4 billion in 2016 on Halloween commodities, according to the National Retail Association. As Halloween grows in both popularity and spending, so too do the commercial haunted attractions (haunts). Based on my experiences as a patron of haunts, I will explore ways these attractions can transform into a new experience that incorporates transmedia storytelling, interactivity, and a stronger focus on creating fear–beyond the traditional jumpscare. By evolving the traditional haunt experience, through user-experience research, I could potentially draw a more diverse crowd, specifically people who may not visit haunts as they currently are.