A Transmedia Recruitment Plan for Women in STEM
In 2016, Accenture found women currently held 24% of the positions in science, technology, engineering, and mathematics (STEM), yet there as many as 2.4 STEM jobs left unfilled in the United States by 2018. To decrease the number of unfilled positions, it is crucial to recruit more women into STEM fields. By partnering with the Women Working in Technology (WWiT) initiative at Ball State University, this project hopes to better understand how to recruit women into STEM programs through using transmedia storytelling. Transmedia storytelling is the process of using distributed narratives to share a consistent storyline. By using a content analysis of both the WWiT and the Center for Information and Communication (CICS) social media; a survey from students of CICS; and a focus group of undergraduate students interested in STEM graduate degrees, to understand about attitudes surround support in STEM and potential recruitment methods. This project has three specific aims: 1) to discover possible methods of recruitment that relate STEM programs to common values women often express, including philanthropic and/or altruistic pursuits; 2) engage young women in transmedia experiences that encourage them to consider possible STEM career paths; 3) create a recruitment tool for WWiT that incorporates results from research on these topics, as well as transmedia content that makes more women interested in applying to masters of Information and Communication Science.