The 2017 South by Southwest Interactive Panel Submission

“Design Thinking, Transmedia, & New Arts Audiences”

The Indianapolis Symphony Orchestra (the largest performing arts organization in Indiana) needed to attract a younger audience. It’s problem: It didn’t have the resources, or the infrastructure, to work outside its core mission.

The ISO and Ball State University’s Center for Emerging Media Design and Development partnered to solve that problem. A team of graduate students ran design thinking workshops to create a three-year transmedia experience aimed at bringing new audiences to the ISO’s Classical Series. This panel will examine how design thinking, human-computer interaction (HCI), and transmedia experiences can be used as a tool for the arts to extend their outreach to new audiences.

  • How can design thinking be used by an arts organization to identify problems and solutions that fall outside its core mission?
  • How can arts organizations partner with design thinking firms and universities as R&D labs for innovative outreach?
  • How can organizations integrate design thinking and co-creation into its daily processes?

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