Mobile Interactive Transmedia Exhibits: A Usability and User Experience Study
The Freedom Bus is an interactive, mobile transmedia exhibit that integrates local and national civil rights movement history into a transmedia experience. Since the creation of The Freedom Bus, no usability or user experience research has been conducted. To address this issue, a usability and user experience study will be conducted on The Freedom Bus to answer the following research questions: 1) What are the strengths and weaknesses of The Freedom Bus exhibit experience? 2) How do fourth- through fifth-grade students react to and engage with the displays in The Freedom Bus exhibit? The methodology of this study includes three types of inquiry. To answer these questions, participants will be observed as they engage with The Freedom Bus and then interviewed about their thoughts, feelings, reactions and overall experience. By identifying these strengths and weaknesses of the exhibit, this thesis will contribute to the understanding of what makes for successfully engaging mobile transmedia exhibits and will provide suggested improvements to The Freedom Bus exhibition.