Esports Spectators: Motivations, Habits, and Behaviors
During the past decade, the industry of competitive gaming, or esports, has rapidly grown. In 2016, eSports generated more than $900 million dollars in revenue, and according to projections, by 2018, the total revenue of the industry will grow to more than $2 billion. Similar to traditional sports and media, growth is directly tied to the consumerism of those who engage in the act of spectating. Currently, there exists little research that helps us understand the reasons for why one engages in being an esports spectator. The purpose of this thesis is to analyze and define the reasons as to why one engages in esports spectatorship. Through a series of interviews and surveys, this research explores at the motivations behind why people watch, their behaviors and interactions with other viewers, and the habits they exhibit. The longstanding goal of this thesis is to provide additional research around the subject matter, to develop an understanding on why people spend time watching competitive gaming, and how a culture has been established around the phenomenon.