The Match Point transmedia campaign is responsible for promoting and extending the mission of the Match Point documentary. The film explores opportunities for minority and underserved communities within volleyball, which is the fastest growing boys’ and men’s sport in the U.S. The transmedia campaign consists of four main storytelling components: a mobile game app, a website, a podcast, and a social media campaign.

The Match Point website is the main hub for the campaign that allows users to explore photo galleries, movie trailers, blog posts, and other elements to learn more about boys’ and men’s volleyball. Match Point: The Game is a weekly pick’em confidence league app that engages users by encouraging active participation in the men’s volleyball collegiate season. The Match Point podcast, Aces Only, is a bi-weekly podcast featuring one-on-one interviews with prominent athletes, sports influencers, and coaches connected to boys’ and men’s volleyball. Match Point can also be found on Facebook, Twitter, and YouTube—the social media campaign goes beyond telling stories of individual people and expands on the storyworld through sports trivia, history, and behind-the-scenes footage from the making of the documentary.

The team behind the award-winning transmedia campaign includes Parker Swartz, Rachel Edwards, Erin Drennan-Bonner, Elijah Yarde, and Jacob Newell, led by Dr. Jennifer Palilonis. “The thing I love about this project is that there are so many unique stories to tell, and we’ve been able to incorporate so many different platforms into the campaign to tell those stories,” said Parker Swartz, who is not only on the transmedia team but also the director and executive producer of the documentary. The transmedia team members did not all step into this project with a background in boys’ and men’s volleyball and learned everything they needed to along the way. Elijah Yarde, Match Point’s web designer, said, “I knew nothing about volleyball, and far less about men’s volleyball. It’s been insightful learning a totally brand new subject then applying and using that knowledge in a meaningful way.”