Leveraging the rise of boys’ and men’s volleyball to provide underserved minority athletes with opportunity

Match Point

How might we use transmedia storytelling to promote an original documentary on the rise of boys’ and men’s volleyball in the United States? 

Match Point: the Rise of Men’s Volleyball is a transmedia documentary experience that includes an interactive social media campaign and a student-designed app that allows players to pick their winning teams for the NCAA Men’s Volleyball season. The transmedia campaign also includes a podcast and multimedia website. The documentary and transmedia campaign were entered in the Regional Emmy Awards competition, and both were honored with two awards in the Broadcast Education Association Festival of Media Arts.

The image above shows The Match Point poster, designed by Rachel Edwards in 2019.

Our Team.

“Implementing strategies that I learned within EMDD has helped me exponentially with these real-life projects. My knowledge of user centered design has piloted new ways to create and has made me a better designer.”
Rachel Edwards
Rachel EdwardsGraphic Designer

Key Stats.

  • 338,000 people were reached in the first three weeks of the Match Point social media launch.
  • 60,000 people viewed the first documentary trailer within 48 hours of its release.

Our Partner.

First Point Volleyball Foundation is creating opportunities for young men to develop as players and people by advancing and supporting boys’ and men’s volleyball across the nation. Founded in 2016 by USA Men’s National Team Head Coach John Speraw First Point Volleyball Foundation strives to help new boys’ and men’s programs take initial steps toward creation and development.

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contact us
  • emdd@bsu.edu
  • (765) 285-8229
  • Hours: 8am - 5pm, M-F
  • Art and Journalism Building (AJ)
    Room 390
    Muncie, IN 47303
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