Harnessing the power of transmedia storytelling to engage a
global audience in a dialogue about the future of water
The Blue Roots Project
How might we inform young adults about the freshwater resource crisis?
In February 2017, the Blue Roots Project launched the #MyWaterStory challenge, which gathered more than 800 stories from users around the world about their relationships with water. The campaign was designed to foster a global conversation about the value of water around the world leading up to and during the Watershed conference in Rome, Italy. The Blue Roots team traveled to the Vatican in March of 2017 to help Pope Francis initiate a global conversation about water at World Water Day and lead a workshop with global experts at the Watershed conference.
The Blue Roots Project team spent a week in Rome in March 2017 working behind the scenes at the Vatican to assist with World Water Day activities. Pictured are Aisté Manfredini, Dr. Jennifer Palilonis, Briee Eikenberry, Sarah Janssen, and Jessica Pettengill.
Our Team.
Key Stats.
- There were over 5,800 Facebook Live views at Watershed Conference.
- We collected 800 stories about the value of water from 27 countries.
Our Partner.
Circle of Blue is an online nonprofit news organization run by leading journalists who inform the public about the world’s freshwater resource issues from a regional, national and global perspective. In addition to receiving the Rockefeller Centennial Innovation Award, the group has played critical roles at the National Association for Environmental, Health and Safety, and Sustainability Management’s annual sustainability conference and the Water Solutions Stage at the Global Entrepreneurship Summit.